Success Stories:

  • Lac-Rose
    AMO / Projects Assistance, Territorial Development

    Project development and management assistance for the development of the Pink Lake Urban Project

    Project: Project development and management assistance for the development of the Pink Lake Urban Project

    Our solution: Programmation and economic feasability of building touristic, residential and leisure infrastructures in harmony with the territory.

    Implementation: Servicing works and operator selection will be carried out in the course of 2018.

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    plaine-de-france
    Territorial Development

    Elaboration of a hotel development plan, Plaine de France area

    Project: Horwath HTL was appointed to complete a hotel development study for Plaine de France area.

    Solution: The study took into consideration territory objectives and challenges

    Implementation: Three phases: diagnosis of the current market environment, analysis of key success factors per zone, elaboration of a teaser addressed to hotel players.

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  • Reims
    Territorial Development

    Tourism development strategy for the city of Reims, France

    Project: The Reims-Champagne tourism office commissioned Horwath HTL to draw up a tourism development strategy and define an action plan for the city and its surroundings.

    Completion: Currently being implemented.

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    Aquitaine
    Territorial Development

    2030/2040 prospective tourism study for the Aquitaine region with a specific focus on seaside and coastal tourism

    Project: To conduct a prospective analysis of the tourism development potential in the coastal area around Bordeaux.

    Our solution: Our study took into consideration possible synergies between beach tourism and wine tourism.

    Completion: Two action plans were developed based on the different possible scenarios and elected officials (one for the entire region and one just for the coastal area).

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  • Belambra
    Strategic and Marketing Advice

    Belambra Clubs – Repositioning the product range and developing activities outside school holidays

    Project: To reposition the clubs within the market and to create new products and services aimed at boosting activity outside school holidays.

    Our solution: The project included the identification and implementation of new products and services.

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    stcroix
    AMO / Projects Assistance

    Assisting the development of Sainte-Croix wildlife park

    Project: To draw up a ten-year development plan and to provide annual assistance to the contracting authority to implement the operational aspects of the plan.

    Our solution: Formulate an atypical identity development strategy with a view to turning the park into both a national benchmark and a destination for short-term nature-immersive stays.

    Completion: We have continued to provide assistance to the park since 2012 in the implementation of the plan that we developed.

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  • village
    AMO / Projects Assistance

    Assistance provided to the contracting authority to create a living farm in Villages Nature

    Project: Develop a farm for recreational and educational use.

    Solution and implementation proposed by Horwath HTL: As part of this innovative project, we created an authentic dairy farm with 35 cows and a milk processing unit.

    Completion: The schedule was drawn up in 2011, then implemented over two stages in 2013 and 2014. The site is currently under construction and is scheduled to open to the public in early 2017.

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    Azalai
    Asset Management & Valuation

    Evaluation of seven hotels and five projects belonging to Azalaï Hotels in West Africa

    Project: To evaluate the portfolio held by Azalaï Hotels in preparation for opening up the group’s capital to investors.

    Solution and implementation: Our team performed market studies for all of the group’s sites, carried out a diagnosis for each existing hotel and evaluated all existing establishments and projects.

    Completion: Our team supported Azalaï Hotels throughout its fundraising efforts in 2015.

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  • BERD
    Strategic and Marketing Advice

    Commercial due diligence and market entry strategy for BERD in four cities in Morocco

    Project: To support the European Bank for Reconstruction and Development (EBRD) in assessing the financial opportunities for developing a new chain of hotels.

    Solution and implementation: Our team assessed the validity of market opportunities in four Moroccan cities as part of an initial phase of development.

    Completion: Project completed in 2013.

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    luxurious hotel on the famous 'Croisette' in Cannes
    AMO / Projects Assistance

    Assistance provided to the contracting authority for the operation of the Grand Hôtel de la Reine, Nancy

    Project: To support Nancy city council in implementing a repositioning strategy for the Grand Hôtel de la Reine (4 stars).
    Solution and implementation: Our team determined the concept and prestige level to be put into place for the hotel and, subsequently, identified appropriate legal and financial arrangements for operating the establishment.
    Project status: A protocol was signed in late 2015 aimed at turning the establishment into the premier five-star hotel in the region.

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  • Nice
    Territorial Development

    Drawing up a development plan for hotels and serviced holiday accommodation, Greater Nice Côte d’Azur

    Project: To support the administration of the Greater Nice Côte d’Azur urban area to develop a master plan for the hotel industry.
    Solution and implementation: Our team drew up short- and medium-term development scenarios and supported the local administration in implementing steps under the master plan.
    Project status: The master plan will be presented to a committee of local officials in S1 2016.

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    Kazakhstan
    Territorial Development

    Tourism development strategy for the Republic of Kazakhstan

    Project: Horwath HTL was commissioned to develop the first tourism policy and framework document for Kazakhstan.
    Our solution: We implemented the Kazakh tourism development programme and supported the implementation of a national destination management system.
    Implementation: Currently being implemented.

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  • Fontainebleau
    Project Studies

    Product positioning study and business plan for publicly owned Fontainebleau Castle

    Project: Horwath HTL was mandated to carry out a product positioning study and to draw up a global strategy in line with the master plan, under which € 120 million was to be invested in the Fontainebleau heritage site.
    Our solution: Horwath HTL proposed an ambitious product positioning approach within the tourism market, on the basis of which an innovative offering and product strategy was developed.

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    tahiti2
    AMO / Projects Assistance

    Sector-specific assistance provided to the contracting authority in the development of Tahiti’s Mahana Beach

    Project: Horwath HTL was commissioned, in partnership with EY and EGIS, to support the government of French Polynesia throughout the development of an international high-end coastal resort.
    Our solution: We implemented a functional programme and a business plan, after which they held consultations with operators.
    Implementation: Mahana Beach is scheduled to open in 2022. The TNAD has entered into exclusive negotiations with RECAS Group and a memorandum of understanding should be signed in June 2016.

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  • europacity
    Strategic and Marketing Advice

    Determining EuropaCity’s tourism strategy and assessing it’s the potential international appeal

    Project: Horwath HTL was contracted to assist the Immochan group in understanding the tourism potential of the EuropaCity project, with a particular focus on the Chinese market, and the factors that determine the product positioning strategy for the project.

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    paris
    Territorial Development

    Tourism and leisure development strategy for the Paris metropolitan region for 2010–2020

    Project: Horwath HTL assisted the regional tourism council in developing a tourism strategy for the Ile-de-France metropolitan area, which is the top tourism destination in the world.
    Our solution: Our team developed a strategy and a brand platform for the destination.
    Implementation: The Horwath HTL team produced a document that summarised the results of the study. The strategy is currently being implemented.

    Mission : Le cabinet a accompagné le CRT dans l’élaboration d’un schéma du tourisme de la destination Ile-de-France, première destination touristique mondiale.
    Solution d’Horwath HTL : Un schéma et une plateforme de marque de la destination ont été produits.
    Mise en oeuvre : L’étude d’Horwath HTL a été déclinée dans un document de synthèse. Schéma actuellement en cours d’application.

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  • golf
    Leisure, Outdoor recreation centres

    France, Nord-Pas-de-Calais Region Master plan, for the definition of a new tourist destination in the “Bois des Forts”, Dunkerque-Bergues

    Category: Outdoor recreation centres

    Scope of Work:
    The “Bois des Forts” covers 350ha. It is a natural area accessible to the inhabitants of Dunkerque community and offers: a 18 holes golf course, urban park, equestrian farm and 2 Vauban’s fortresses.

    Project Description:
    We produced a repositioning strategy and defined the programming of several facilities: extreme sports practices, accommodation creation, wellness activities, catering, etc. We drafted an economic feasibility study and the impact of the attendance, organized the operational stages and followed the operations development.

    Project Status:
    Assignment completed in 2011-2012.

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    Colorful old historic houses of Strasbourg, France. Composite photo
    Leisure, Outdoor recreation centres

    France, Alsace Region Master plan, programming and business plan for the restructuration of the Tournant du Rhin site in Strasbourg

    Category: Outdoor recreation centres

    Scope of Work:
    The nautical base of ‘Tournant du Rhin’ covers 120 hectares of real estate land and 660 hectares of lake, 20 minutes from the south of Strasbourg.

    Project Description:
    The mission consisted in the definition of a tourism positioning strategy of the site, with the definition and programming scenarios of landscaping and leisure facilities: floating harbor, sailing school, restaurant and natural bathing, walks home and center discovery of environmental scenography walk on the dike, kite surfing activity.

    Project Status:
    Launch of the detailed technical program in process.

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  • Country landscape with vineyard in Gironde (Aquitaine, France) near Bordeaux, at summer
    Leisure, Outdoor recreation centres

    France, Aquitaine Region Assistance to project management for the rehabilitation and development of the leisure base UCPA

    Category: Outdoor recreation centres

    Scope of Work:
    The UCPA launched the renovation of the Bombannes base, as well as the definition of new sports and leisure components.

    Project Description:
    Our mission was to define the architectural, technical and landscape project and propose a panel of new and original sports and leisure activities for UCPA and the site.

    Project Status:
    Assignment completed – New lease agreement negotiation in progress.

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    View on La Defense District, from Arc de Triomphe.
    Leisure, Outdoor recreation centres

    France, Ile-de-France Region – Catering and accommodations structure implementation study in and around the regional field sports and leisure base of Vaires-Torcy

    Category: Outdoor recreation centres

    Scope of Work:
    The departmental Committee of Tourism of Seine-et-Marne wishes to develop a tourism activity complementary to the original/initial purpose of local recreation nearby in and around regional leisure of Vaires-Torcy.

    Project Description:
    Horwath HTL intervened to produced a programming and feasibility study on 5 identified sites to define the best-suited accommodation for the reception and welcoming of top athletes, students and schools, business or leisure.

    Project Status:
    Assignment completed – Accommodation projects under setting-up.

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  • Colorful old historic houses of Strasbourg, France. Composite photo

    France, Strasbourg Feasibility of the House of Europe in the district of Europe, Strasbourg, France

    Category: Indoor Leisure facilities

    Scope of Work:
    Strasbourg Community appointed a committee to consider and make proposals concerning the creation of a “House of Europe” in Strasbourg. The aim of this structure is to make Europe, its history, its operations and future projects more accessible to citizens.

    Project Description:

    • Our mission consisted in:
    • Market approach and site diagnosis
    • Positioning and concept
    • Products and services programming
    • Global city plan
    • Business plan and development assessment.

    Project Status:
    Assignment completed in 2010.

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    Park Guell in Barcelona, Spain.
    Indoor Leisure facilities, Leisure

    Spain, Barcelona – Market study and positioning for an indoor winter sports complex

    Category: Indoor Leisure facilities

    Scope of Work:
    A Dutch operator intends to develop an indoor complex including ski slopes, dining areas and entertainment, a hotel, shops and seminars rooms.

    Project Description:
    Our mission consisted in making the detailed analysis of the potential market for the project, highlighting the location and site strengths and weaknesses; presenting the snow dome business model and estimating forecast attendance and elements of the mix.

    Project Status:
    Assignment completed in 2010 – Conception in progress.

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  • Multistorey shopping center
    Indoor Leisure facilities, Leisure

    France – Leisure component development for several malls: Inter IKEA, Immochan, Unibail Rodamco

    Category: Indoor Leisure facilities

    Scope of Work:
    The objective is to create a place of living and to promote the shopping activity through a pleasant and comfortable atmosphere.


    Project Description:

    Our mission consisted in: market study, leisure activities definition, equipment programming, technical and planning integration, business plan, assistance in the search for operators and managers.

    Project Status:
    Assignment completed – Strategy defined under application.

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    The place de la comédie in Montpellier with sun

    France, Montpellier – Programming of tourism and leisure in the neighborhood of the future high speed rail station

    Category: Sport

    Scope of Work:
    The Montpellier urban area community wished to be assisted in the development, planning and tourism programming, leisure and accommodations of several hectares area of the new TGV station.


    Project Description:

    Our mission consisted in: a market and feasibility study, the equipment programming, assistance to planning teams, searching for operators and related economic studies.


    Project Status:

    Assignment in progress.

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  • Church of Saint-Pierre in Caen, Normandy, France
    Leisure, Sports

    France, Normandy Region Programming and assistance to project management of the Côte d’Albâtre

    Category: Sports

    Scope of Work:
    The local authority of the Côte d’Albâtre launched a competition of project management for the construction of a 18 holes golf course and its annexes.

    Project Description:

    • Legal and administrative study
    • Market study
    • Programming of several equipment and business plan
    • Legal frameworks proposition
    • Assistance in project manager choice (architecture competition).

    Project Status:
    Assignment in progress.

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    The place de la comédie in Montpellier with sun
    Leisure, Sports

    France, Languedoc-Roussillon Region – Development project audit for a sailing base for the Glénans

    Category: Sports

    Scope of Work:
    The ‘Glénans’ sailing school in Marseillan wants to implement a modernization and expansion project.

    Project Description:
    Our mission consisted in:

    • Formulating a critical analysis of the project
    • Studying the market and business plan of the operation
    • Assisting the ‘Glénans’ in the drafting of a document supporting its subsidy demand.

    Project Status:
    At the end of the process, the Languedoc Roussillon region granted a subsidy of 30% of the final investment in 2012.

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  • A long-range panoramic shot of a stadium field, floodlights and seating. In the background are diffuse out-of-focus stadium seats with full bleachers. The whole image is made in 3D.
    Leisure, Sports

    France, Nord-Pas-de-Calais Region – Master Plan for the creation of the sports pole in Lens-Liévin

    Category: Sports

    Scope of Work:
    The Sports Excellence pole concept of Lens-Liévin includes national and international facilities with the Bollaert Stadium and the covered Athletics Stadium.

    Project Description:
    Our mission was to define the programming of the 470 hectares area dedicated to various components: sporting practices (development of a thematic tourist residence with a declination of recreational sports offer), training and research, as well as economic activities through business incubators and hotels.

    Project Status:
    Assignment completed in 2009 – Strategy defined under application.

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    The Caribbean beach , Martinique island, French West Indies.
    Leisure, Sports

    France, Martinique – Regional sports strategy development

    Category: Sports

    Scope of Work:
    The regional Council of Martinique asked us to draft a master plan of the sports policy in Martinique.

    Project Description:
    Our mission consisted in:

    • Analysis / inventory of the actual situation in equipment and sports practice / facilities
    • Consultation with sports operators and stakeholders
    • Drafting of a strategic action plan.

    Project Status:
    Assignment completed in 2012 – Plan defined under application.

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  • Multistorey shopping center
    Leisure, Theatres and Arenas

    Morocco – Morocco Mall: guidance in the development of a tourist offer

    Category: Theatres & Arenas

    Scope of Work:
    Morocco mall is a 200 000 m² large shopping centre project. It aims to be a place to live in and also to welcome 15 million visitors a year.

    Project Description:

    • Definition of leisure activities and facilities programming
    • Urban and technical integration
    • Business plan
    • Guidance in the search of operators and managers.

    Project Status:
    Assignment completed – Opened since 2011.

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    Pont de Fragnee by night in Liege, Belgium
    Leisure, Theatres and Arenas

    Belgium, Liège Assistance for the rehabilitation of the Palais des Beaux-Arts and the park de la Boverie

    Category: Theatres & Arenas

    Scope of Work:
    The city of Liège has launched a rehabilitation process to promote its palace of fine arts (“palais des Beaux-Arts”).

    Project Description:
    We acted on behalf of an operator to estimate the potentials regarding the exhibitions, catering, cultural, social and incentives events and regarding shopping.

    Project Status:
    Assignment completed in 2012.

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  • Eiffel tower and quay Seine river with barges and trees at sunset.
    Leisure, Theatres and Arenas

    France, Ile de France Region – Feasibility study and development program for the creation of a « Cité Musicale » on the Seguin Island

    Category: Theatres & Arenas

    Scope of Work:
    The “Cité Musicale” (major entertainment and convention centre) is part of an overall development of the famous Seguin Island (former Renault factory), on the Seine and very close to Paris.

    Project Description:
    One of the candidates for a PPP contract with the local authority chose Horwath HTL’s French team for:
    Market research
    Site analysis and accessibility issues
    Adequacy program (design) / project (operational objectives).

    Project Status:
    Selection in process.

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    Empty theater with red chairs. Rear view.
    Leisure, Theatres and Arenas

    France, Marseille – Feasibility and programming study for the development of the « Silo d’Arenc » theatre

    Category: Theatres & Arenas

    Scope of Work:
    Built in 1926, the grain elevator of Arenc is a landmark monument of Marseille. The Autonomous Port and the City of Marseille want to rehabilitate and transform it into a theatre.

    Project Description:

    • Market and positioning study of the facilities
    • Study of the economic framework and definition of the appropriate management type.

    Project Status:
    Assignment completed – Theatre in operation since 2011.

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  • Blue ripped water in swimming pool (swimming, pool,wave)
    Leisure, Zoos / Animal Parks

    France, Poitou-Charentes Region Definition of Cenote Poll for Center Parcs: swimming round and diving inside aquariums

    Category: Zoos – Animal Parks / Zoos

    Scope of Work:
    The Cenote Pool is a new concept in France, already developed by the group at 3 sites in the Netherlands and Belgium; golf swimming and diving at the aquarium environment, developed for Center Parcs project in the departement.

    Project Description:
    After a diagnosis of the existing concepts, our mission was to create with Center Parcs team, architect and lanscaper, a new concept taking advantage of significant technical advantages in aquariology in recent years.

    Project Status:
    Assignment completed – Opening scheduled in 2015.

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    Forest and leaves in autumnal colors.
    Leisure, Zoos / Animal Parks

    France Projects and concepts definition for Center Parks about animal component

    Category: Zoos – Animal Parks / Zoos

    Scope of Work:
    Center Parcs offers stays in residences located in different forest areas in several European regions. The introduction of animals inside a tourism residence is subject to the same rules as for zoological parks.

    Project Description:
    Our mission was to assist the group in the development of its animal / wildlife projects, either in the definition of the concepts or in the design itself or in the management of the regulatory component.

    Project Status:
    Conception in progress since 2008.

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  • Forest and leaves in autumnal colors.
    Leisure, Zoos / Animal Parks

    France, Ile de France Region – Feasibility study and assistance for the creation of an insectarium

    Category: Zoos – Animal Parks / Zoos

    Scope of Work:
    Horwath HTL assisted the territory of south Oise in the definition and implementation of a tourist park project dedicated to nature and environmental respect on the subject of insects.

    Project Description:
    The project consists in the definition and the creation of a new leisure and educational offer for the discovery of insects and the biodiversity of the territory:

    • Definition of the concept, its scenario and visit design
    • Estimation of the capital budget
    • Creation of the business plan: estimated operating account and public service delegation principle for the operation
    • Long-term project management assistance.

    Project Status:
    Assignment completed in 2013.

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    Country landscape with vineyard in Gironde (Aquitaine, France) near Bordeaux, at summer
    Leisure, Zoos / Animal Parks

    France, Aquitaine Region – Feasibility study, programming and project management for the creation of the Bordeaux-Pessac Zoo

    Category: Zoos – Animal Parks / Zoos

    Scope of Work:
    Bordeaux-Pessac zoo has been the subject of a call for proposals as part of a public utilities delegation with a concession contract.

    Project Description:
    With significant experience in zoological project management, our team has been selected to organize a project management team, develop the programming of the project and coordinating the tasks.

    Project Status:
    Assignment completed in 2013.

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  • White clouds reflecting in Bobr River in Bobr Valley Landscape Park, Lower Silesia, Poland on sunny day.
    Leisure, Leisure and Theme Parks

    Poland, Chorzow – Reengineering (Master Plan and operator search) of the cultural and leisure park of Silesia

    Category: Leisure & Theme Parks

    Scope of Work:
    Chorzów cultural park was created 60 years ago with a 600 hectares mine site requalification. Our mission was to assist Voïvodie in the entire park renovation.

    Project Description:

    • Master Plan definition with new development projects including a positioning strategy
    • Horwath HTL then assisted the local authority in the search of investors and private operators to carry out these projects.

    Project Status:
    Assignment completed in 2008-2009 – Strategy defined under application.

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    Beautiful winter landscape with ski lodges beside the ski slope and the forest in vorarlberg, austria. There is some fog in the background in front of the mountains of the alps.
    Leisure, Leisure and Theme Parks

    France – 5-year marketing strategy for 11 sites of the Grevin & Compagnie (Compagnie des Alpes) group

    Category: Leisure & Theme Parks

    Scope of Work:
    The group developed a 5-year marketing strategy for all the parks and museums of the group.

    Project Description:

    • They used data from the operation and analysis of sector at the European level
    • They also worked on the definition of an operational action plan.

    Project Status:
    Assignment completed in 2006.

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  • Paris scenery with typical roofs, Eiffel and other landmarks
    Leisure, Leisure and Theme Parks

    France, Ile de France Region – Design, funding and creation of the France Miniature Park

    Category: Leisure & Theme Parks

    Scope of Work:
    At 30 minutes from Paris, in a 5-hectare park which depicting the map of France, 150 monuments were rebuilt at the scale of 1/30th, proposing a fun and cultural visit of the French heritage in miniature.

    Project Description:
    Inventor of the France Miniature Park, Thierry Coltier worked on every stage of the creation, design, funding and operation. Two restaurants and a seminar area complete the park.

    Project Status:
    Assignment completed – Park opened in 1991: 250 000 annual visitors.

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    Famous Eiffel Tower with autumn leaves in Paris, France
    Leisure, Leisure and Theme Parks

    France, Disneyland Paris Val d’Europe – Concept definition and programing of the Villages Nature Farm

    Category: Leisure & Theme Parks

    Scope of Work:
    Developed by Disneyland Resort Paris and Pierre & Vacances / Center-Parcs, and based on the search for harmony between man and nature and on the principles of sustainable development, Villages Nature offers several major activity areas including a farm.

    Project Description:
    After the initial phase of concept definition, Horwath HTL drafted a global operational program and assisted the creative architect until submission of building permit.

    Project Status:
    Assignment completed – Opening scheduled on 2016.

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  • beautiful woman getting spa treatment at daylight near the ocean
    Thermal and Spas, Tourism

    France, Lorraine Region – Feasibility study and programming for the rehabilitation and promotion of the Nancy Thermal site

    Category: Thermal & Spas

    Scope of Work:
    Grand Nancy owns a renowned historic heritage, “Nancy Thermal”, which contains various wellness and water activities to general public. The organism wanted to reconsider its tourist positioning.

    Project Description:
    In partnership with ISC firm, Horwath HTL defined a new project including a revival of the thermal activity, the creation of Spa-Wellness equipment and a recovery of an outdoor aquatic center. This project was completed by studies of a hotel and a tourist residence in the vicinity of this innovative city center pole.

    Project Status:
    Conception in progress.

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    Evening landscape and ski resort in French Alps,Saint jean d'Arves, France
    Thermal and Spas, Tourism

    France, Rhône-Alpes Region – Feasibility study and assistance for the creation of the Vitam’Parc, wellness and leisure activities

    Category: Thermal & Spas

    Scope of Work:
    The Swiss Migros Group initiated the establishment of an aquatic center, wellness, business and hotel in the municipality of Neyddens.

    Project Description:
    Our mission was to produce a market research / study and an economic analysis of all the components of the leisure project.

    Project Status:
    Assignment completed – Vitam’Parc opened in 2009.

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  • "Essential oil bottles, towels, candle and flower in health spa for spa treatment."
    Thermal and Spas, Tourism

    Studies of possible partnerships with international hotel groups for the concept “Spa by Clarins”

    Category: Thermal & Spas

    Scope of Work:
    The Clarins cosmetic group consulted Horwath HTL for the identification of potential partnerships with international hotel groups about “Spa by Clarins” concept.

    Project Description:
    Based on the criteria established jointly with Clarins, Horwath HTL selected 200 hotels for a direct contact and concept “Spa by Clarins” offer.

    Project Status:
    Assignment completed in 2010.

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    SEVERAL MORE IN THIS SERIES. Floating aromatherapy candles in wooden bowls and black massage stones rest in a zen spa atmosphere.  Very shallow DOF.
    Thermal and Spas, Tourism

    France, Midi-Pyrénées Region – Feasibility study for thermo ludic and spa center in Luchon

    Category: Thermal & Spas

    Scope of Work:
    Luchon, “the Queen of the Pyrenees” benefits from a privileged situation as a thermal and touristic station which runs at winter and summer time. If the traditional thermal bath activity retreats, the station intends to diversify into niche spa and thermo ludic activities.

    Project Description:
    Horwath HTL conducted a market study to identify the best positioning and worked on the thermo-ludic and spa center programming.


    Project Status:

    Assignment completed – Conception in progress.

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  • View on La Defense District, from Arc de Triomphe.
    River Tourism, Tourism

    France, Ile-de-France Region – Market study, definition and programming of leisure activities related to water for the eco-river district of Mantes-la-Jolie and Rosny-sur-Seine

    Category: River Tourism

    Scope of Work:
    The EPA Seine-Aval wishes to benefit from a strategic approach and recommendations for an operational implementation of river practices on the banks of the Seine River in the framework of an eco-district project.

    Project Description:

    • Market study of leisure activities related to the river
    • Positioning study of the future eco-district
    • Feasibility study and programming of the equipment (river port, accommodation, restaurants, sport / well-being pole and leisure).

    Project Status:
    Assignment completed – Conception in progress.

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    The river Mayenne with the castle and the old bridge (Pont-Vieux in french), at Laval, commune in the Mayenne department in north-western France
    River Tourism, Tourism

    France River tourism development strategy on the river La Mayenne

    Category: River Tourism

    Scope of Work:
    The council of La Mayenne department wanted to develop a strategy to make the river Mayenne a structuring component of tourism development of the department.

    Project Description:

    • Diagnosis of river activities
    • Development of an optimization strategy for the economic impact of attendance
    • Proposal for the implementation of new activities on the public river domain.
    • Action plan in the medium-term for the tourist promotion of the territory.

    Project Status:
    Assignment completed – Strategy defined achieved in 2009.

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  • The river Mayenne with the castle and the old bridge (Pont-Vieux in french), at Laval, commune in the Mayenne department in north-western France
    River Tourism, Tourism

    France River tourism strategy of the river basin of Rhône-Saône-Mediterranean sea

    Category: River Tourism

    Scope of Work:
    Horwath HTL has worked for VNF (channel waterways of France) on the impact of tourism on the territorial development which took a lot of significance.

    Project Description:

    • Diagnosis of the river tourism activities and infrastructure
    • Analysis of public policies of the regions crossed
    • Economic impact of river tourism on the river basin navigation
    • Action plan for equipment and modernization of destinations.

    Project Status:
    Assignment completed – Strategy defined achieved in 2009.

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    Eiffel tower and quay Seine river with barges and trees at sunset.
    River Tourism, Tourism

    France Positioning and feasibility studies for touristic and leisure activities along the new Seine Nord Europe waterway

    Category: River Tourism

    Scope of Work:
    The Canal Seine Nord-Europe is a new waterway which will connect Compiègne to Aubencheul-en-Bac (Nord-Pas-de-Calais). This huge North European project would obviously have a touristic side.

    Project Description:

    • Market study on river activities (ex: boat tour) and river tourism
    • Definition of the future operator priorities
    • Pre-programming of the Louette boating center and Peronne harbor cruise
    • Economic and financial feasibility.


      Project Status:

      Assignment completed – conception in progress.

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  • View on La Defense District, from Arc de Triomphe.
    Natural Parks / Eco-tourism, Tourism

    France, Ile-de-France Region Eco-tourism planning and development strategy of La Bassée

    Category: Natural Parks / Ecotourism

    Scope of Work:
    Bassée is a rural area of southern Provinois marked by the crossing of the Seine, by very important career activities and by water resources which are still significant.

    Project Description:
    We conducted a consultation process to define an ecotourism ambition for the area, available through several operational projects (accommodation, leisure activities and nature, mobility …).

    Project Status:
    Assignment completed – Plan accomplished in 2009-2010.

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    Town of Arras in northern France from within the rectangle of the Grand Place.
    Natural Parks / Eco-tourism, Tourism

    France, Nord-Pas-de-Calais Region Natural Areas Scheme

    Category: Natural Parks / Ecotourism

    Scope of Work:
    This touristic region has many attractions, notably a wide variety of landscapes with: two coasts, the Mont Saint-Michel bay, the great Cotentin marsh, cliffs and beaches. However these natural resources only have an indirect economic impact as they are free.

    Project Description:
    Our mission consisted in:
    Establishing the regional potential in the light of the nature tourism market
    Suggesting concrete solutions to assure the economic and sustainable valorization of these natural resources.

    Project Status:
    Assignment completed in 2009.

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  • Nouakchott, Mauritania: skyline of the sprawling Moor capital - buildings, palm trees and minaret - photo by M.Torres
    Natural Parks / Eco-tourism, Tourism

    Mauritania – Definition and implementation of an integrated plan for the development of ecotourism

    Category: Natural Parks / Ecotourism

    Scope of Work:
    The French Development Agency enthrusted us with a three-year mission to assist the Ministry of tourism in Mauritania; promoting the economic development with an eco-tourism component.

    Project Description:
    After an in-depth study of the tourist offer and demand, we recommended a global program:

    • A marketing plan for public and private shareholders in Mauritania
    • The implementation of a tourism re-development action plan for 2009
    • A training program: comprehensive framework, training of trainers etc.
    • An eco-lodge creation in national parks
    • Quality of reception facilities in the park.

    Project Status:
    Assignment completed in 2009 –Strategy defined under application.

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    Palm trees on the tropical beach, sunrise shot
    Natural Parks / Eco-tourism, Tourism

    France, Guyane – Launching assistance on an eco-touristic product about “marine turtles”

    Category: Natural Parks / Ecotourism

    Scope of Work:
    Ordered by the WWF, this study was part of the international program for the conservation of sea turtles in the Caribbean area (CARET 2).

    Project Description:
    The objective of the study was threefold:

    • Establishing a promotion strategy around “marine turtles” on the French Guyana and Suriname coasts
    • Helping Indian micro-operators to launch touristic products
    • Educating local communities and tourists on marine turtles protection.

    Project Status:
    Assignment completed in 2010 – Strategy defined under application.

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  • Part of Abu Dhabi, UAE with tall buildings and surrounding area viewed from the helicopter. Many details are visible in the image.
    Culture & Heritage, Tourism

    United Arab Emirates – Demand matrix and profile survey for the proposed Louvre Museum Abu Dhabi

    Cateogry: Culture & Heritage

    Scope of Work:
    Agence France Museums commissioned in 2008 Horwath HTL for a study on the potential public of the future Louvre Abu Dhabi.

    Project Description:
    This study focused on the analysis of two markets:

    • Residents of the United Arab Emirates: characteristics of the population with a focus on the student population; cultural practices, sports and leisure, through a ad hoc survey conducted with a sample of 1000 people
    • Tourist population: ad hoc survey conducted among 2,000 people, on their profile, behaviors and motivations on visiting cultural sites.

    Project Status:
    Assignment completed – Opening scheduled in 2014.

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    Aerial view of Dijon city in France, Burgundy.
    Culture & Heritage, Tourism

    France, Dijon Assistance to the City of Dijon : market and feasibility study for the creation of a National City of Gastronomy

    Category: Culture & Heritage

    Scope of Work:
    The fact that French gastronomy is classified as intangible heritage by UNESCO is a promise of the French State to create a City of Gastronomy that aims at enhancing national identity through culinary art.

    Project Description:
    Our mission was to accompany the City of Dijon in the concept definition and for its candidacy chosen in 2013: feasibility study and the programming of activities on 12 000m² dedicated to exhibitions, training, tasting, testing and accommodation.

    Project Status:
    Assignment completed – National contest in progress.

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  • Cityscape of Nantes at a cloudy summer day
    Culture & Heritage, Tourism

    France, Nantes Assistance mission on DSP (Public service delegation agreement) management of Island Machines

    Category: Culture & Heritage

    Scope of Work:
    Capitalizing on the success of Royal de Luxe, Nantes Métropole decided the implementation of ‘Folies’ spread over the territory of the Island of Nantes; a great construction of urban renewal.

    Project Description:
    Our mission was to assist the local authority to operate over the long term the large machines usually designed for business events activity, as well as to organize the DSP.

    Project Status:
    Assignment completed – Site opened in 2007.

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    View on La Defense District, from Arc de Triomphe.
    Tourism

    France, Ile-de-France Region – Technical Programming of the Musée-jardins Albert Kahn in Boulogne

    Category:Culture & Heritage

    Scope of Work:
    The departmental Committee of Hauts-de-Seine launched a construction and re-establishment project for this well-known museum.

    Project Description:
    Horwath HTL realized the museum’s technical programming and specifications (museology spaces, garden tour/visit itinerary, restaurant, resource center, etc.), From which the architectural competition was organized.

    Project Status:
    Under study.

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  • Beautiful Menton, south of France
    Congresses and Exhibition centres, Tourism

    France, French Riviera Guidance in the long-term lease of the Palais des Festivals in Cannes

    Category: Congresses & Exhibitions Centres

    Scope of Work:
    The Palais des Festivals et des Congrès in Cannes annually hosts major events such as the Cannes Film Festival. The City of Cannes in 2009 launched a major program of renovation and the creation of an additional underground exhibition space (extension of 7,000 m²).

    Project Description:
    Horwath HTL intervened in further legal analysis, on the year-end economic review of the delegation (DSP) and estimated the trade and financial potential of this extension.

    Project Status:
    Assignment completed in 2010 – Strategy defined under application.

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    View on La Defense District, from Arc de Triomphe.
    Congresses and Exhibition centres, Tourism

    France, Ile de France Region – Feasibility study and operational scheme of a congress and exhibition center in the Heart of Orly site

    Category: Congresses & Exhibitions Centres

    Scope of Work:
    Aéroports de Paris carried out a business center project called “Heart of Orly” with office spaces, hotels and a convention hall. The operation Heart of Orly aims at creating of a new pole of activity, trade and living near Paris-Orly airport. Horwath HTL worked with Aéroports de Paris and the public authorities on the market potential for a MICE activity, and on the definition of an operational plan for the creation of a congress center in Orly.

    Project Description:

    • Study of possible legal arrangements, benchmarking, economic impact analysis
    • Research of operators, plan definition.

    Project Status:
    Assignment completed in 2006.

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  • Church of Saint-Pierre in Caen, Normandy, France
    Congresses and Exhibition centres, Tourism

    France, Normandy Region – Feasibility study for a congress center in Le Havre

    Category: Congresses & Exhibitions Centres

    Scope of Work:
    The mission focused on the creation of a Congress and exhibition center at Le Havre.

    Project Description:
    The study aims at answering the needs of the urban area and the target markets: program location, business plan, the mission covered all the topics for the community to decide on the project.

    Project Status:
    Assignment completed in 2010 – Strategy defined under application

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    Church of Saint-Pierre in Caen, Normandy, France
    Congresses and Exhibition centres, Tourism

    France, Normandy Region – Study on business tourism

    Category:Congresses & Exhibitions Centres

    Scope of Work:
    The Tourism Regional Committee of Normandy wanted to know the impacts/realities of the MICE sector/industry on its territory.

    Project Description:
    Horwath HTL conducted a detailed analysis of different offers, current and potential markets and established an operational typology. This work has served as a benchmark for various public concerned and was complemented by a marketing action plan.

    Project Status:
    Assignment completed in 2011

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  • Cambodia, Koh Kong Province, Koh Rong island, woman relaxing in hammock at sunset.
    Tourism, Tourist Destinations

    Cambodia – Tourism development strategy of Angkor

    Category: Tourist Destinations

    Scope of Work:
    Angkor in the northern province of Cambodia called Siem Reap, is one of the most important archaeological sites in Southeast Asia. The site covers approximately 400 square kilometers.

    Project Description:
    The mission conducted by Horwath HTL consisted in the realization of a strategic diagnosis of the components of destination (culture and leisure activities, accommodation, ..). Following this diagnosis, Horwath HTL has developed a tourism development strategy adapted to the territory, with the objective of enhancing the global attendance. An action plan was then submitted to the authorities, in order to participate in the operational implementation of the project.


    Project Status:

    Assignment completed – The plan defined has been applied between 1995-2005.

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    ?le tudy en bretagne
    Tourism, Tourist Destinations

    France, Bretagne Region – Tourism economy development strategy of the city of Arzon

    Category: Tourist Destinations

    Scope of Work:
    The City of Arzon wanted Horwath HTL to assist them in the drafting of their tourism development strategy for the destination.

    Project Description:

    • Drafting of a tourist economy diagnosis (audit of public facilities, analysis of the economic impact, meeting with professionals…), a strategy plan and choice of the actions to implement
    • Follow and assist the municipality in the implementation of priority actions: market study, pre programming, economic and legal feasibility study.

    Project Status:
    Assignment in progress.

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  • Chirimata Waterfalls or Salto Chirimata at Gran Sabana, Venezuela. Near Serra do Sol mountain, Brazsil. and Roraima Mount. Chirimata waterfalls also known aw Milenium Waterfalls or Salto Milenio.
    Tourism, Tourist Destinations

    France, French Guyana – Tourism and Leisure Development Strategy

    Category: Tourist Destinations

    Scope of Work:
    The Tourism Regional Committee of French Guyana desired a technical support for the drafting of a tourism and leisure development strategy, focusing on the capacity to target a specific tourist demand seduced by a rich and comforting eco-tourism.

    Project Description:

    • Diagnosis of the touristic market and facilities, analysis of the education and training system in the tourism industry, appraisal of the tourism governance
    • Definition of a strategic plan to develop innovative tourist offers and products
    • Action plan and suggestions for the public action

    Project Status:
    Assignment completed – Plan defined under application.

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    Evening landscape and ski resort in French Alps,Saint jean d'Arves, France
    Tourism, Tourist Destinations

    France, Provence Alpes Côte d’Azur Region Tourist brands study for regional destination

    Category: Tourist Destinations

    Scope of Work:
    Provence-Alpes-Côte d’Azur Region is the first French tourist destination. The PACA’s Tourism Regional Committee wants to observe the perception of destination brands and tourist demand, to confirm the need for the region to exploit its brands capital.


    Project Description:

    • Exploitation of IPSOS qualitative and quantitative surveys with European consumers
    • Consulting mission to the CRT (Tourism Regional Committee) to improve its communication strategy and definition of a shared strategy of brand management.


    Project Status:

    Assignment completed in 2009 – Strategy defined under application.

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  • Vineyard near Epernay in the Champagne-Ardenne region in France
    Tourism, Tourist Destinations

    France, Champagne Ardenne Region – Tourism development Plan in Reims

    Category: Tourist Destinations

    Scope of Work:
    The mission is about the development of a tourism and leisure plan for the urban area of Reims.


    Project Description:

    It includes a three-part diagnosis plan: tourism, cultural and heritage / attractiveness of the destination around Champagne, atmosphere, creativity and modernity of destination, services and facilities / tourist mobility. After a period of consultation, the scheme has been rolled into action plans.

    Project Status:
    Assignment in progress.

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    Paris scenery with typical roofs, Eiffel and other landmarks
    Tourism

    France Tourist offices of the future: the digital support of hosting

    Category:E-tourism

    Scope of Work:
    The mission was focused on the implementation of a prospective study in order to explain what is and what could be the future modes of tourist information and tourist hosting, in the digital era/age.

    Project Description:
    The study was the subject of a report published by Atout France (the French tourism agency) and a technical day organized by Atout France in May 2011. It was also an opportunity to analyze the role that tourist offices would play in this digital hosting world, through the following studies:

    • Overview and evaluation of support services for mobility
    • Analysis of the behavior and expectations of tourist populations
    • Positioning of tourist offices in the world of digital hosting

    Project Status:
    Assignment completed in 2011.

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  • Man with suit and digital tablet. Multiple exposure effect.
    Tourism

    France – M-Tourism prospective study

    Category: E-tourism

    Scope of Work:
    The objective of this mission was to understand the opportunities and challenges/issues related to the diffusion of technologies in relation to mobility for tourism businesses.

    Project Description:

    • Study of the sites dynamic of development and mobile applications in the field of tourism: it analyses the current situation and the operators’ projects for next years
    • Use scenarios of mobiles services have been developed from a typology of tourists: economic models and distribution of the added value of tourist Internet applications.

    Project Status:
    Assignment completed in 2011 – Strategy defined under application.

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    Village under the atlas mountains in Morocco
    Tourism

    Morocco Assistance in setting up an e-tourism web-platform for Morocco

    Cateogry: E-tourism

    Scope of Work:
    The National Tourist Office of Morocco wanted assistance for the implementation of a booking and information website.

    Project Description:
    Horwath HTL conducted a diagnosis of the marketing system of tourism products in Morocco and a benchmark of the e-tourism strategy of the National Tourist Offices in ten countries. The recommendations focused on the type of system and how to integrate them into the website visitmorocco.com.

    Project Status:
    Assignment completed in 2009 – Consultation launched in 2010 and system implemented in 2011.

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  • Town of Arras in northern France from within the rectangle of the Grand Place.
    Operational & Marketing Advisory

    France, Nord-Pas-de-Calais Region – Marketing Plan of the city of Boulogne-sur-Mer

    Scope of Work:
    The search for and implementation of an suitable positioning appears as essential for any place that wants to be a tourist destination: the affirmation of its identity and values ​​shared by the community, professionals and residents; the creation of synergies for facilities, activities and tourism stakeholders within a unique strategy.

    Description of Project:
    Horwath HTL assisted the municipality and the Tourist Office of Pas-de-Calais in the choice of tourism positioning focused on the sea and fishing activities and in the development of an operational action plan (communication, events, facilities, organization).

    Project Status:
    Assignment completed in 2011 – Strategy defined under application.

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    Pont Alexandre III & Hotel des Invalides, Paris
    Operational & Marketing Advisory

    France, Paris – Impact study of heavy refurbishment woks programme for a Palace hotel

    Scope of Work:
    Located on Place Vendome, The Ritz Paris (107 rooms and 56 suites) is one of the most prestigious hotels in the world. Facing an increasingly competitive context, the Ritz Paris has decided to pursue a heavy renovation program.

    Project Description:
    Horwath HTL has been asked to complete an impact study considering three options and to choose the most relevant investment strategy.

    Project Status:
    Assignment completed – Hotel closed for renovation (reopening 2014).

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  • Blue ripped water in swimming pool (swimming, pool,wave)
    Operational & Marketing Advisory

    France, Poitou-Charentes Region Technical, legal, financial and economic assistance for a show, sport and event hall in Niort

    Scope of Work:
    The city of Niort has launched the development of a sports center with sports facilities, research, recreation, a new development area of 110 hectares in the city’s entrance.

    Project Description:
    The objective was to formalize the economic potential in different areas: accommodation, sports leisure retailers, shops/businesses… to support the community in the search for operators and formalize these relationships with the community.

    Project Status:
    Assignment completed – The hall was inaugurated in 2012.

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    Pont Alexandre III & Hotel des Invalides, Paris
    Operational & Marketing Advisory

    France – Study and advisory on reservation practices for Louvre Hotels groups

    Scope of Work:
    As part of the merger of its reservation services with those of Golden Tulip, Louvre Hotels Group wondered about the organization to implement for group clients.

    Project Description:
    Combining his knowledge of the hospitality industry and issues related to the distribution, Horwath HTL conducted an internal consultation mission to analyze the needs and products to be recommended, based on the most successful practices in the sector.


    Project Status:

    Assignment completed – the policy defined by Horwath HTL is effective.

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  • tennis ball on a tennis court
    Project Development

    France, Marne-la-Vallée – Assistance and programming for the relocation project of Roland Garros Stadium

    Scope of Work:
    The French Tennis Federation launched a tender to relocate the international tournament of Roland Garros to a larger site than the currents 8-hectare site situated in the south west of Paris (Porte d’Auteuil).

    Project Description:
    Horwath HTL assisted the public development authority of Marne-la-Vallée in their bid to host the new stadium, the French Tennis Federation and the tournament: highlighting the assets of the area, programming a year-round leisure and sport as well as adapting the legal and financial framework.

    Project Status:
    Project awarded second behind Paris.

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    Old buildings on the Grand Place square at the evening, Lille, France
    Project Development

    France, Lille – Market and Feasibility study of a 250-room hotel complex

    Scope of Work:
    A promoter wondered about the most suitable hotel concept in the context of a competition for an important joint operation in the city centre.

    Project Description:
    Horwath HTL team produced market and feasibility studies on a hotel made out of two buildings – 3 and 4 stars and a pre-qualification of operators as well as cash-flow and exploitation projections.

    Project Status:
    Assignment completed – Conception in progress.

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  • Eiffel tower and quay Seine river with barges and trees at sunset.
    Project Development

    France, Champagne-Ardenne Region – Feasibility study, Master Plan, facilities programming and project management assistance for the construction of “ANIMAL EXPLORA” Resort

    Scope of Work:
    In an exceptional natural site of 280 ha, located in Haute-Marne, less than 2 hours 30 minutes from Paris, the Haute-Marne Department plans to create an innovative “Nature Resort” capable of generating more than 100,000 annual overnight stays. A theme resort including accommodation and leisure activities dedicated to the relationship between Man and Nature.

    Project Description:
    The mission entrusted to our team included two distinct components:
    Facilities programming, legal and financial feasibility studies
    Legal, financial and technical assistance to the Haute-Marne Department for the realization of the project.

    Project Status:
    Assignment completed – Conception in progress.

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    Houses in Tunisian town Hammamet
    Project Development

    Tunisia, Tunis – Hotel Feasibility and Programming in the Mediterranean Gate Project

    Scope of Work:
    Projected by Sama Dubai, “Mediterranean Gate” is a mixed urban project whose implementation is planned on the South Lake banks and aims to create a new integrated district of Tunis: housing, offices, shopping and recreation facilities (golf, marina …), spreading over ​​200 hectares.

    Project Description:
    Horwath HTL was involved in:

    • Marketing and financial feasibility studies of the various hospitality components
    • Facilities programming and Global master planning


    Project Status:

    Assignment completed in 2008 – Strategy defined under application.

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  • Beautiful St. Maarten-St. Martin beach inlet at Philipsburg.
    Tourism planning & Destination Strategy

    Island of St-Martin, French West Indies – Hotel and Tourism Development Master Plan

    Scope of Work:
    In 2007, the community of Saint-Martin became an overseas territory with autonomous competence on tourism regulation. Horwath HTL was mandated to realise the hospitality and tourism strategy of the French side of the island, with a focus on selected topics including: lodging /accommodation supply, cruises, and American clienteles.

    Project Description:
    Horwath HTL produced strategic recommendations in terms of governance and marketing. Our work included the definition of an adapted hotel rating system.

    Project Status:
    Assignment completed – Strategy under application.

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    New centre of Astana capital city of Kazakhstan with landmark Baiterek tower at sunset
    Tourism planning & Destination Strategy

    Republic of Kazakhstan – Tourism Development Strategy

    Scope of Work:
    In 2012, Horwath HTL network (Zagreb, Paris, Moscow offices), was mandated by the Kazakhstan Industry Development Institute (KIDI) to elaborate the first tourism policy and objective setting document in the country.

    Project Description:
    Strategic vision of tourism by 2020; planning and implementation of the Kazakh tourism development program (evaluation of tourism investment projects, of State-supported measures, …).


    Project Status:

    Assignment completed in 2013 – Under application.

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  • Country landscape with vineyard in Gironde (Aquitaine, France) near Bordeaux, at summer
    Tourism planning & Destination Strategy

    France, Aquitaine Region – Prospective study of Tourism

    Scope of Work:
    The Regional Council and the Littoral Public Interest Group launched a prospective tourism study of the Aquitaine Region in 2011 over a period of 20/30 years, with a particular emphasis on environmental and climate change.


    Project Description:

    Territorial diagnosis, particularly focused on the coastline
    Development of prospective scenarios
    Translation of the strategy into two action-plans, one for the region and another one focused on the coastline.

    Project Status:
    Assignment completed in 2011 – Strategy defined under application.

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    View on La Defense District, from Arc de Triomphe.
    Tourism planning & Destination Strategy

    France, Paris – Ile-de-France Region Regional pattern of development for Hotel, Tourism & Leisure Master Plan 2010-2020

    Scope of Work:
    The Regional Tourism Committee of Ile de France region (Greater Paris) has commissioned Horwath HTL to develop a regional plan for tourism and recreation for the period 2010/2020. The first part of the assignment focused on a diagnosis of the current profile and trends of tourism for greater Paris. Horwath HTL then assisted the Committee in developing its long-term strategy and corresponding action plan.

    Project Description:
    Horwath HTL hosted the launched of a dedicated website, participatory events, presentation and focus groups. The study defines strategic orientations: expertise on governance, opportunity to create a tourism brand ‘Paris – Île-de-France’ and prospective accommodation needs.


    Project Status:

    Assignment completed in 2010 – master plan under application.

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